Client acquisition for UK care businesses.
Two headline outcomes: more private clients for CQC-regulated care providers, and more care home contracts for temporary staffing agencies. Everything else supports one of the two.
The two outcomes we exist to deliver.
Private Client Growth for Care Providers
For CQC-regulated care providers — domiciliary, live-in, complex and specialist — that want a reliable pipeline of private, fee-paying clients alongside (or instead of) local authority work.
- ·Private-client positioning and messaging
- ·Family-facing website structure and enquiry flow
- ·Email nurture from first enquiry to signed package
- ·Local visibility and referrer outreach
Care Home Client Acquisition for Staffing Agencies
For temporary healthcare staffing agencies that want to win more care home contracts — first outreach, PSL applications, tender responses and repeat bookings.
- ·Care home outreach playbooks and scripts
- ·PSL and tender-ready credentials pack
- ·NHS and private care home tender support
- ·Retention systems for repeat bookings
The systems that make the wins repeatable.
Care Website Creation
Conversion-ready websites built specifically for CQC-regulated providers and healthcare staffing agencies — designed to turn visitors into enquiries.
- ·Care-sector design language
- ·Enquiry-led architecture
- ·SEO-ready foundations
- ·Editable, owned by you
Automated Email Lead Generation
Done-for-you email systems that capture private-client families and warm care home decision-makers — segmented, automated and measurable.
- ·Lead magnets and list build
- ·Automated nurture sequences
- ·Audience segmentation
- ·Conversion tracking
Healthcare Leads — Pay Per Lead
Qualified private-client and care-home leads supplied on a pay-per-lead basis. Commercial, transparent, and aligned to your service and geography.
- ·Pay only for qualified leads
- ·Sector and geo targeting
- ·Volume scaling on demand
- ·No retainers required
Bespoke Policy Creation
Custom, audit-ready policies written for your exact service model — aligned to CQC and contractual expectations. Never templated.
- ·Written to your service model
- ·CQC-aligned language
- ·Version-controlled documentation
- ·Ongoing review available
For founders launching a new care business.
CQC Registration Setup Support
For founders launching a new provider — structure, statement of purpose, evidence pack and Registered Manager readiness.
- ·Provider & Registered Manager applications
- ·Statement of purpose drafting
- ·Evidence pack & policy foundations
- ·Fit-person interview preparation
Temporary Staffing Agency Start-Up Support
Consultancy for founders launching their own UK temporary healthcare staffing agency — operating model, compliance and route to first contracts. Setup only — we do not supply staff.
- ·Operating model & legal structure
- ·Compliance and onboarding frameworks
- ·Client acquisition strategy
- ·Setup-only — no staff supply
Autism, ADHD & dyslexia assessments via Clockwork NeuroCare.
Our specialist clinical arm delivers private neurodevelopmental assessments for children and adults — structured, evidence-based and led by qualified clinicians.